Find the flaw:
An ad from a Danish newspaper:
The same girl in a video on Fitnessworld’s homepage (screenshot):
The full picture/video from Fitnessworld’s homepage:
See – I don’t mind when you use Photoshop. I do it myself. But I resent when you do it this bad and with hidden agendas. I better explain:
Check out the first picture and notice how this pretty girl – the only one in the world without anorexia who – can show a completely straight stomach even though she is bent over her legs. Then check picture number two. Same girl, but this time a screenshot from a video playing on Fitnessworld’s homepage. More difficult to manipulate and therefore a more normal looking stomach, wouldn’t you say?
It pisses me because Fitnessworld so obviously overdo the Photoshopping. And this is just one of the horrendously many loose-weight ads that is present everywhere these days. The holidays are over and most people carry, not only extra pounds, but also a bad conscious from Christmas. What is worse is that they portray this girl with an unrealistic figure and have a slogan posted on the same ad that says: “Intet at skjule” (in English: Nothing to hide). Something Fitnessworld obviously has themselves.
I spotted the Photoshopping immediately when I saw the ad. The stomach looks too straight and the contrast is bad. Also the stomach is too dark when there should be light coming through there. Not the worst job, but certainly not the best. Wonder how many fell for it?
This girl looks way better with her normal stomach in my opinion. I’m just happy I’m not one of the anorexic prone young girls who see this ad after a fattening Christmas.
Update: You can find the video here Video Seems Fitnessworld decided to remove it.
Update 9/2-2012: Found the video again: Click here
Hi Joe, you might be right but I honest don’t think that it is the same picture. I agree that it is the same girl but her head looks a lot different as well.
Hi Mikael,
You are totally correct. Picture number 2 is from a video (screenshot I made), but it still don’t come close to the first picture which is obviously photoshopped. No girls has a stomach like that :-)
I haven’t been with enough girls to rule that out but you’re probably right :)
You are right.. The second picture (screenshot) looks so much better than the first one.
I couldn’t find the video on the company website and I am writing an exampaper about the ad, can you explain where on the website you found it?
Hi Jessica,
Tnx for dropping by.
The video was on the frontpage (you can see that on the thumbnail of the video/front page where “Forside” is marked). Guess it’s gone now. Just checked YouTube, but no luck. All I have got is the screenshot from my own page here :-(
Oh… and btw, then one of my colleague wrote to Fitnessworld and asked them if they thought it was appropriate to have a text saying “Nothing to hide”, and the show a retouched picture next to it. They didn’t reply until after 3 mails, saying that they thought there was nothing wrong with making a pretty girl prettier… sigh.
Ah, too bad. Well, thanks for checking it out!
Tak :)
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i have to comment on this! many girls do have a stomache like that, and i dont think that they have fortoshopped this picture that much actually, som people are skinny natural:)
Well actually I know that they photoshopped this picture. My colleague contacted Fitnessworld by email, where they admitted the photoshop. Their comment was that they saw no problem in making a pretty girl look even prettier. Figures.